Email marketing is among the most cost-effective ways of marketing brands as well as communicating with clients and leads, especially for smaller businesses. It’s also the most effective methods of selling, with an ROI of 40000 percent ($44 per $1 of investment).
Marketing via email is among the most essential elements of digital marketing with regards to maximizing conversion. In this case it can be a challenge to select the appropriate program to promote your business by email.
It can also be time-consuming If you’re doing manually and repeating the same procedure for various clients. This is why automated marketing tools can be helpful. This article will outline the best methods and software platforms used for marketing via email which can help you get your marketing goals accomplished effortlessly.
In this article I’ll give information on the most effective tools for marketing automation via email suppliers. You can select the most efficient one based on characteristics like the user interface and deliverability, security emails templates, pricing and Integrations to comply with GDPR.
What is email marketing automation?
Automatically sending emails is a method that allows you to send specific emails to clients with an already-designed and an automatic system.
A majority often, the work is accomplished via tools for marketing by email. We’ll give you all the tools within less than a minute.
1. Active Campaign
ActiveCampaign is used by more than 60000 companies of all sizes and forms.
ActiveCampaign can be described as an automatic tool for marketing via email that lets you create drip emails that can increase how many subscribers you’ve got and are interested in demographics, historical data as well as many other aspects.
Active Campaign can be used Active Campaign as a CRM and marketing automation tool. This software is great to automatize marketing in relation to email delivery and the cost of delivery and customer assistance and integrations.
2. Hubspot
HubSpot HubSpot HTML0 has been often listed among the top ten lists of top applications for automation of marketing to perform a variety of uses. One of the most well-known applications is to simplify marketing by automating workflows.
There are around 48,000 small-scale enterprises that make use of Hubspot which makes it among the top tools to automate emails. To help you with your marketing emails, it comes with
- all-in-one CRM
- Marketing automation and email
- Platform for creating landing pages
HubSpot could be one of your most valuable assets when it comes to selling and marketing.
Pricing:HubSpot has several marketing automation tools available at no cost. Plans that are paid start at just $49 per month for the Starter plan and increase until the Enterprise plan, which begins with $1200 per month. Pricing will increase beginning November 1, 2019.
3. Drip
Drip is a tool for visually designed marketing campaigns for email and process automation. It’s a cloud-based program that includes a variety of actions and triggers which let users personalize and automate the workflow of email marketing campaigns in accordance with their promotional and marketing needs. This lets them deliver targeted emails as well as personal messages to their subscribers.
With Drip users are able to access their best well-known solutions and applications via the API provided by the software or via pre-built integrations with third-party partners. This lets them expand the capabilities of the application online and to discover new information that could help enhance the marketing efforts of their customers.
Prices: 14-day free trial. Plans that cost money start with $49 for a month.
4. Sendloop
Sendloop Sendloop can be described as one of the best marketing automation software programs available. It is user-friendly interface and does not require IT. You can therefore personalize your email templates with the easy drag-and drop email builder. It comes with more than 80 email templates available that you can choose from, along with a few unique features.
It is possible to improve your drip campaigns by focusing your efforts on the right individuals.
Sendloop lets you monitor the activities of clients on your site. With this software for automating email it is possible to create efficient marketing campaigns through email.
5. MailChimp
MailChimp is another excellent software for marketing automation. It is another great program for automating marketing that allows you to personalize your emails. It is able to send an email welcoming new subscribers automatically and even send birthday wishes or any other message you want to share.
It can also be used to secure yourself or to recover the money you paid for abandoning your cart. If you’re looking to customize the orders you receive from your store or connect with customers who aren’t active, then MailChimp is the right tool the perfect choice for you!
If you’re searching for an efficient software to aid in marketing automation, it’s a fantastic option to consider.
The cost is not inexpensive in comparison to other programs for marketing automation. The program is free to as much as 2000 contact. However, it may cost as much as 425 bucks or more every month, based on the number of customers.
6. Marketo
Marketo is one of the best overall email marketing systems that are accessible. It lets companies send out email marketing campaigns that are based on several different actions, which frees up the need for it being a “guessing game.”
Pricing: Contact for quote.
7. Benchmark Email
Benchmark Email could be an excellent alternative for you if seeking an easy-to-use automatic email program. There are many users who don’t wish to solve technical problems and issues that require knowledge regarding this subject. Due to this, it has a simple interface and top-quality customer service.
It can do the basics quickly. It is compatible using this drag-and drop feature without any difficulty. I’d recommend this software when you’re in search of something simple. However, if you’re looking for something that is more robust to increase your marketing abilities via email, you ought to consider a different automated email program
8. Mailjet
Mailjet is classified as an automatic advertising solution designed for groups who are always shifting.
You can send and create emails with their easy-to-use platform. You can also integrate with their Email API and start sending emails.
The drag and drop editor in Mailjet provides a fantastic email marketing experience to their clients. In addition, their service improves the speed at which emails are delivered and their speedy delivery, all at low costs.
9. Omnisend
Omnisend is a new market-leading platform for marketing that’s growing in popularity. It was developed to help online retailers in the area of email marketing, as along with SMS and automation. they claim to increase the amount of open rate you get as well as increase the revenue you earn.
Since their primary focus is on e-commerce, Omnisend creates unique email templates that reduce abandonment of carts and encourage returning customers to return.
Additionally you can make shopping emails and push notifications with scratch-cards. product recommendations, and more.
10. ConvertKit
ConvertKit is the best email marketing automation software available to those who want an easy solution. Many bloggers and online course instructors utilize ConvertKit. However, if you’re in search of an easy way to automate your email marketing, this is the right choice.
The program does not include additional bells or bells. Its main goal is to create and sending clear and concise emails. Instead of offering email templates It encourages users to design their personal email template.
11. Constant Contact
As an effective automated marketing program for email, Constant Contact allows you to send strong emails that have distinctive designs. It is also simple to utilize. The application allows you to manage Facebook fan-generated offers for promotions coupons, as well as other promotions via Contact Constant. Contact.
Like the other programs that automates email marketing it also comes with an autoresponder. One of the main advantages of this software to automatize marketing is its cost.
12. Encharge.io
This application for marketing emails is great for startups at the beginning of the development of products, including mobile applications as and SaaS tools. It helps its customers change more trial users into paying customers. Encharge allows customers to convert more trial users into paying clients. It is available to transfer customer data and create specific segments of users and send targeted automated emails according to behavior to most relevant customers at the right moment.
Encharge can be integrated deeply natively with a range of products and tools like Segment, Stripe, Intercom or HubSpot. This makes it easy for marketers to create email campaigns that are based on specific events, using developers in the least duration of.
Conclusion:
The use of marketing automation in email can be an important component of a well-planned marketing strategy via email. It allows you to respond to your customers and then send them email marketing campaigns that they are in a position to connect with. Automated marketing via email will not only help you perform more efficiently however, it also lets you maintain your relationship with customers and improve the trust of your customers.
You need effective strategies for marketing to get the most value from the marketing effort. It can be difficult to manage everything at once. So, you’ll need an automated email program to accomplish your goals.
It is essential to build an efficient email list. It is also important to examine your automated email before you send them out.
We’ve covered the 12 top tools for automating your email marketing, email testing tools and email list-building tools to aid in marketing your business.